Principle of Persuasion 1.7 Apk

six principles that drive our automatic decision making. The principles are as follows: 1. Consistency “Foolish consistency is the hobgoblin of little minds.” 2. Reciprocation “You scratch my back, and I’ll scratch yours.” 3. Social Proof “If all of your friends jumped off a bridge, would you?” 4. Authority Han Solo: Look, Your Worshipful, let’s get one thing straight. I take orders from just one person: me. Princess Leia: It’s a wonder you’re still alive. 5. Liking “I can tell that we are gonna be friends.” 6. Scarcity “For the vast majority of world history, human life – both culture and biology – was shaped by scarcity. Food, clothing, shelter, tools, and pretty much everything else had to be farmed or fabricated, at a very high cost in time and energy.” • An attempt to select principles must be confined to discussion of prime ... The definition of the word 'manipulation is by no means agreed. • Persuasion is not Manipulation - Manipulation is coercion through force to get someone to do something that is not in their own interest.